Revenue Share vs Flat Pricing

Revenue share and flat pricing are two business models used by course platforms to charge creators. In a revenue share model, the platform takes a percentage of every sale (e.g., Graphy takes ~10%, YouTube takes 25%, Udemy takes up to 63%). In a flat pricing model, you pay a fixed monthly or annual fee regardless of how much you earn. The difference compounds dramatically as your business grows. A coach earning ₹5 lakh/month on a 10% revenue share platform pays ₹50,000/month to the platform. On a flat-pricing platform charging ₹5,000/month, the same coach keeps ₹4.95 lakh. Flat pricing rewards growth — your costs stay fixed while your revenue scales. Revenue share penalizes success — the more you earn, the more you pay. For early-stage creators with low revenue, revenue share can feel "free," but it becomes expensive fast. Most serious course businesses switch to flat-pricing platforms once they cross ₹1-2 lakh/month.